Everyday is very common that streamers and gamers use music in the background of their lives. However, platforms like Twitch bans and blocks them when they don’t own the rights of that music. Budweiser found the way to help them, by creating Royalty Free Bot to hijack the platform and helping new artists to promote their music at the same time.

The brand owns the rights of more than 15000 songs from artists waiting to be famous, so it released the copyrights of its entire music library, and created a bot to be hosted on a Discord server. The bot plays the content 24/7 and it’s available to anyone to embed it on live streamings, without the fear of being banned.

ROYALTY FREE BOT 👾

ROYALTY FREE BOT 👾

2.png
3.png
4.png
5.png
1.png
6.png

Cannes Lions
-2023
2023 Shortlist Gaming - Budweiser Royalty Free Bot.

-2022
2022 Silver Brand Experience & Activation - Budweiser Royalty Free Bot.
2022 Silver Radio & Audio - Budweiser Royalty Free Bot.
2022 Silver Radio & Audio - Budweiser Royalty Free Bot.
2022 Shortlist Media - Budweiser Royalty Free Bot.

D&AD
-2023
2023 Merit Entertainment - Budweiser Royalty Free Bot.

ONE SHOW
-2023
2023 Bronze Streaming & Influencer - Budweiser Royalty Free Bot.

CLIO
-2023
2023 Silver Brand Entertainment & Content -Budweiser Royalty Free Bot.
2023 Bronze Experience & Activation -Budweiser Royalty Free Bot.

OJO DE IBEROAMÉRICA
-2022
2022 Silver User Experience - Budweiser Royalty Free Bot.
2022 Silver Media - Budweiser Royalty Free Bot.
2022 Bronze Digital - Budweiser Royalty Free Bot.

EL DORADO
-2022
2022 Silver Media - Budweiser Royalty Free Bot.
2022 Silver Brand Experience & Activation - Budweiser Royalty Free Bot.
2022 Silver Radio - Budweiser Royalty Free Bot.
2022 Silver Digital - Budweiser Royalty Free Bot.
2022 Silver Music - Budweiser Royalty Free Bot.
2022 Bronze Music- Budweiser Royalty Free Bot.
2022 Bronze Brand Experience - Budweiser Royalty Free Bot.

CREATIVE X
2022 Gold Low Budget - Budweiser Royalty Free Bot.