Every bottle of Corona beer worldwide features a timestamp indicating its brewing time, with some brewed specifically at sunset—a moment we aim to claim as our own. This distinctive feature prompted our sales force to emphasize enjoying Corona at sunset. We centered our campaign around these bottle timestamps, reminding Colombian shopkeepers of the ideal time to promote our beer. By leveraging this existing asset, we encouraged shopkeepers to seek out bottles stamped with sunset times matching their city's sunset, offering rewards for matches.

With this approach, we effectively utilized our bottles as a medium to endorse the ideal drinking time, bypassing the need for additional in-store materials. This initiative successfully engaged shopkeepers, introducing them to the Corona experience for the very first time and executed the biggest loyalty campaign on a global platform.